Shirakawa-go Doburoku Festival Tour

Date: October 14th and 15th, 2018

Doburoku festival is a Shinto event held in Shirakawa-go every Autumn.

Doburoku is a milky white, unrefined sake made from rice, rice malt, and water. It is brewed from January through to October, the festival is the first day that we can drink the NEW doburoku!!

Once you buy the sake cup from the festival, you can drink as much as you want! Except drinking, there are traditional japanease culture performance such as lion dance, folk song etc. The tour will also bring you to the observation point of Shirakawa-go to capture the excellent view of village (Ogimachi).

No matter whether you are a sake lover or not, it is a valuable chance to experience a traditional Japanese sake festival by drinking, tasting the Japanese snacks and watching the performances.

Let’s join us to enjoy the memorable sake festival in a world-heritage village – Shirakawago!!!

Tour Charge

Adult: 4,400JPY
*You need to buy the specific cup to drink doburoku for 400yen which is not included.
*500JPY discount for guests staying at J-Hoppers Hida Takayama Guesthouse. Adult: 4,400JPY > 3,900JPY
*Payment on the bus is cash only. Advanced payment by credit card available at J-Hop Tour Office. (8:00am to 22:00pm)

Guest Photo Guest Photo Guest Photo Guest Photo

Tour Schedule

13:20 Depart Takayama station (east exit)(Map)
14:10 Arrive Shirakawa-go
14:10-14:30 Observation point
14:30-17:00 Walk around the village, Join Duburoku festival
17:00 Depart Shirakawa-go
18:00 Arrive Takayama station
*All schedule may be subject to change due to the snow condition and traffic condition.

Cancellation and Modification

  • You can cancel/modify your reservation at any time with the following charges.
  • All charges are quoted in Japanese yen.
  • This policy does not apply for the party of the 5 or more.
  • If you cancel on the previous day please call +81-577-62-9545 by 18:00.
Date of Cancellation/Modification Charge (per person)
25 to 48 hours before 50% of the tour fee
Within 24 hours before your tour or no show 100% of the tour fee


Domestic: 0577-62-9545 From overseas: +81-577-62-9545 (Business hour: from 8am to 10pm in Japan time)

The office is in J-Hoppers Hida Takayama Guest House (how to access).

Send request form from the below.